Lean Startup at HL Tech

szkolenia Lean Startup w HL Tech

Do you know urban legend about the yellow Sony Walkman? This story is intended to show us the danger of asking our customers to declare the purchase of a given product. In this case, it was a new, yellow – more “sporty” – Walkman model. The focus group said they liked the idea and were willing to buy. However, when Sony produced this Walkman, no one wanted to buy it. 

So how can we avoid similar pitfalls by trying to understand our customers and their needs, but not asking them directly? This is the question that the Lean Startup concept answers! 

Lean Startup talks about how to design low-cost experiments that will allow you to verify any hypothesis regarding user or customer behavior.

Today, an open workshop was held at HL Tech, during which we used the Lean Startup approach. Workshop participants were divided into groups. We asked each group to think about a potential product and the need it might meet, then formulate a hypothesis and design an experiment to help quickly test it. The hypotheses included the following:

  • pet owners will benefit from the opportunity to hire a pet sitter online, 
  • remote workers in similar locations want to meet in person for coffee, 
  • pet owners are willing to pay more for the ability to personalize gadgets for their pets.

Main conclusions from the workshop?

  • It is not easy to define a reasonable hypothesis. The groups spent a lot of time on this part, trying to find value for potential users and the right question or problem that we wanted to help them solve.
  • Some groups lost sight of their hypothesis and focused on trying to bring their dream product to market by asking for feedback, rather than trying to verify the hypothesis by observing the natural behavior of potential users.
  • Many of the metrics we designed early on turned out to be “vanity” metrics. We therefore had to analyze and redefine them so that they actually gave us an answer to the question contained in the hypothesis. An example of such a useless metric could be the number of visitors to our website if we want to test the hypothesis that pet owners will use the opportunity to hire a pet sitter online. In this case, a better metric that validates user need is how many pet sitting services have been booked online through that website.
  • Building a product mockup and presenting it to a potential customer can help reveal gaps in your hypothesis as well as metrics. This will give you insight into potential problems for your users, and you may even discover that the real value for your customer lies in a completely different place than you expected.

Do you also want to learn the Lean Startup method? Take part in my training