Skip to content

Agile Studio Posts

Featured Post

Product Vision – think with hands with LEGO® SERIOUS PLAY®

In this article I want to present to you a tool for creative work with teams and stakeholders on product vision which derives from LEGO® SERIOUS PLAY®. You may use it for creating workshops during which you will use real LEGO bricks, so it will be fun and creative!
Are you interested? So let’s start.
What is it?
In my opinion, it may be a great tool for explaining how the product works, what value it brings to the customers and how is understood by people who are responsible for it’s development.
How can you use it?
More on that you may read on wikipedia and on Lego site. Below you will find description of workshops that I led as an inspiration from LEGO® SERIOUS PLAY®. You may derive from that tool and use as you need for example:
  • at the beginning of the project when we want to build a shared vision of the product,
  • in the course of the project, when you see that the team needs to lever the knowledge and product understanding,
  • at the end of the project, when you want to sum up what you have achieved by introducing that product into market.


How I used it?

I splitted my team into smaller groups (3-4 people each) and I presented them a goal of a task:

 “You will have a presentation about our product in front of an Investor. Use Lego bricks to build our product in the way so that the Investor could see how the product works, what values it possess and what advantages it has.”
The task duration was:
  • 30 minutes for building in groups (all groups at the same time),
  • 10 minutes for presentation for every group in front of the Investor (that was my role!).

As a result of that workshop, we managed to build our products which you may see below:

I recommend to use LEGO bricks and activities inspired by LEGO® SERIOUS PLAY® because as a result of that kind of activities, you gain: 
  • lots of fun for the team (and stakeholders),
  • product’s knowledge levering,
  • revealing how team members understand their product and/or business model,
  • revealing how stakeholders understand their product and/or business model,
  • team involvement in product creating and finding ideas for its development,
  • shared language – product’s dictionary and metaphors,
  • shortages and misunderstandings in product’s concept,
  • team spirit increasing.

All mentioned above you may see below:-)